VOLVO 360c
Animation // 360 ° Animation // Teasers for social media // Stills
How do you imagine the future of travel? That was the topic that Volvo Cars aimed to start a dialogue about when they released their new concept vehicle, the 360c. We have been invited to work together with the 360c team at Volvo Design, with a main task to create a Safety Story, including look and story development as well as creating the animations.
Credits // Client: Volvo Cars // Production team: Volvo Design & Volvo Design Visualization Team //
Animation & 3D: Brickland // Sound Design: Fredrik Folkestad
Software // Cinema 4D // X-particles // Octane // After Effects // Premiere Pro
ANIMATED VIDEO
STILLS
360° ANIMATION
To bridge the gap between vision and reality we created a 360° animation where the spectator would immerse in Volvo Car's vision through Virtual Reality. This animation is above all a safety story that shows the potential of the vehicle and it highlights how the communication system reacts and interacts with its environment.
SOCIAL MEDIA TEASERS
Volvo Cars built up the suspense before the official launch by releasing subtle and short teasers on social media. The viral crowds were excited, and the question of what, how and when Volvo will reveal their secret created a buzz in many auto forums, magazines and comment fields.
